As with any well-behaved, publicly traded company, eBay Inc. must constantly work to show growth and woo investors. Part of this has involved a diversification of its business activities, much as Amazon, one of eBay’s chief competitors, has done. For example, eBay now endeavors to court larger businesses with attractive costs for fixed-price item listings, sweetening the deal with powerful integration and automation features. It does this without cannibalizing its historical forte and bread-and-butter — the auction — by leaving that cost structure mostly unmodified.
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