DMS ’10

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Title: DMS ’10

Location: Dallas, TX

Visit Conference: Click here

Description: “Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey’s latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.”

Dates: September 14-16, 2010

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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