If you’re an avid reader of SEO blogs, there’s no doubt that you’ve heard the debate of having enough text length for Google to index your page. Problem is – experts vary in their opinion. Some say 200 words is enough, others are at the 300-350 mark, while others insist that 500+ words are what’s necessary for original content.
What if text isn’t the only part of the equation?
Let’s face it – people don’t read like they used to – at least not on the web, anyway. In today’s ADD world, people are rushing from one activity to the next, chunking their data at best oftentimes.
This is why solid visuals are today’s web game changer. We’re big fans of infographics, for instance. The ability to turn an earnings report, research survey or other large concept from a 30-minute, complex read into a 2-minute consumable is very appealing.
Take the case of this infographic on Obamacare:
© 2012 Medical Billing
A good use of humor and discussion of the issues at hand brings you up to speed considerably faster. Wouldn’t it make sense that its accompanying text is shorter as well? The comments are yours.