Do Infographics Kill The Minimum Word Argument?

3 comments

If you’re an avid reader of SEO blogs, there’s no doubt that you’ve heard the debate of having enough text length for Google to index your page.  Problem is – experts vary in their opinion.  Some say 200 words is enough, others are at the 300-350 mark, while others insist that 500+ words are what’s necessary for original content.

What if text isn’t the only part of the equation?

Let’s face it – people don’t read like they used to – at least not on the web, anyway.  In today’s ADD world, people are rushing from one activity to the next, chunking their data at best oftentimes.

This is why solid visuals are today’s web game changer.  We’re big fans of infographics, for instance.  The ability to turn an earnings report, research survey or other large concept from a 30-minute, complex read into a 2-minute consumable is very appealing.

Take the case of this infographic on Obamacare:

America's Health Care Diagnosis [Infographic]
© 2012 Medical Billing

A good use of humor and discussion of the issues at hand brings you up to speed considerably faster.  Wouldn’t it make sense that its accompanying text is shorter as well? The comments are yours.

About the Author

Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

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3 Comments

  1. What about instances when no additional copy is necessary? For example: If I'm making a blog post that has a detailed infographic in it, do I still need copy in the body of the article to make Google notice? Or will the headline and graphic suffice? I ask because an infographic should ideally contain all of the necessary information for readers, having additional copy outside of the graphic may seem redundant to visitors. Thoughts?

  2. Hey Tanner, Good question. I've seen plenty of infographic posts with no additional text and would say from a readability perspective that it's ok. On the other hand, from a search perspective, I'd imagine that Google and the gang would like to see some accompanying text - think of infographics from an image search / text relevance perspective. Even from the human side, it's nice to have text and links for further info.

  3. I always suggest pages to have minimum 200 words, ideal 300 - 500. @Bryan I agree with you... text will always be required for SEO.