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Do You Smell? 3 Ways To Use Site Scent To Increase Conversion
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About the Author
Daryl Logullo (4 Posts)
Daryl Logullo is a 13-year veteran of D2C and B2C retail ecommerce. He is currently leading a world class ecommerce team at Kellyco Metal Detectors, the world's largest metal detector superstore for outdoor hobbyists and enthusiasts, including gold, silver, treasure and relic hunters, located in the Orlando, FL.
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Interesting concept, and great article. To the point of #2, limiting a landing page (from an external campaign such as an eNewsletter) to a single action to click will have a dramatic effect on conversion. It might cause a slightly higher bounce, but you’ll be trading that for more desired interactions.