Does Google Search Plus Your World (SPYW) Fit Your World?

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Synopsis — The recent launch of Google Search Plus Your World has caused a lot of controversy in the social networking and marketing world. With skepticism surrounding privacy and biased search results, many people don’t know what to think about the program.

In her article, “Does Google Search Plus Your World (SPYW) Fit Your World,” Caitlin Melvin reveals the positives and negatives of inviting SPYW into your life. Melvin delves into the public’s concerns and breaks down the advantages and disadvantages SPYW can have from a business stand point. Is the potential for online exposure worth the Google-centric brand pushing?  Where do you stand in the SPYW debate?

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About the Author

(1 Posts)

Caitlin Melvin works at Search Engine People. She is passionate about internet marketing, a former competitive cheerleader, a Crossfit athlete, and a crazy cat lady. Follow her on Twitter: @CaitlinMelvin

2 Comments*

  1. Harvey Ramer says:
    July 28, 2012 at 6:16 pm

    I have spent some time recently experimenting with Google+ and agree that it is an essential search marketing tool for businesses. And taking the step of validating oneself as an author of a website adds some credibility to the search results as well.

    Thanks for this thoughtful analysis of Google+! Personally, I’m not sure how influenced I am by the Google+ results. I suppose time will tell as my circle of friends becomes more engaged with it.

  2. Caitlin Melvin says:
    July 30, 2012 at 8:42 am

    Thank you for your comment Harvey. I think that Google+ is in its early stages right now, which makes it important for those looking to brand their business to advantage of it and build up some authority. Social media is becoming increasingly important for search – and Google+ will likely continue to play a role in the changes.

    Thanks again for reading my article and for taking the time to comment!

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