Everyone knows that you’ve got to make a good first impression. Social media is no different.
How many times have you seen an overgrown Twitter account and wondered really how effective it is? You’re not the only one to ponder this question. That, my friends, is the appearance of social media.
Just having a bunch of fans and followers may look good from the outside, considering the sheer number of places that religiously make top 10 lists on the subject, but what’s the real value?
First of all, people are paying attention to you online, and if they’re not, that is a problem all by itself. Those who are paying attention want meat and they want to know you are really there, and interested in what you are posting. Automation does not replace human contact or the sense of caring, no one is saying that – it is a way of staying in contact in between those times you are physically there with the person.
Social media is far more personable, entertaining, and informative than a billboard or an ad in the yellow pages – most importantly it is far more lucrative. However, It is possible for a social network to have no life, you must give it life – and for everyone’s sake, make it an interesting one.
It’s important to note that by no means am I suggesting that social media is a one-dimensional sleight of hand – if planned and executed correctly it will certainly bring results.
Real actions on these networks are the value. That’s not a quick fix.
Is it still important to have the appearance of social media? Unfortunately, yes. People can (and do) make snap judgments and will likely follow your account in the thousands vs. an account with 30 followers.
In closing, don’t just appear to do social media. Do something incredible to differentiate yourselves. For example, take a page out of the book of Galcos Soda Pop Shop in LA, where John Neseas sells over 500 types of soda. Check out this video, where he speaks to the core of how to not simply appear to be what one can be – truly individualistic yet captivate – even “just talking about soda.”
You can’t argue with results of hundreds of thousands of actions.