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Don’t Be Creepy: Make Visitor Privacy Transparent
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About the Author
Ben Leftwich is an Account Executive with Anvil Media, Inc., a leading search engine marketing company. Ben helps Anvil’s clients increase ROI through social media marketing, PPC management, and search engine optimization.


Customers want to feel safe using your site, especially if you offer an e-commerce component to the site. Checkout should be secure and include a privacy policy that is easy to find. This information will help to improve conversion rates and build trust with website visitors.