If youa��ve been running exclusively pay-per-click text ads for a while, you probably know this feeling — you get the okay from management or a client buy doxycycline to start running PPC, put together some sweet campaigns, and watch as the traffic comes rolling in.A� Pretty quickly you start to figure out what works and what doesna��t, pausing/deleting keywords that arena��t meeting your goals, and breaking out additional campaigns and ad groups for your top performers.A� Good traffic continues to grow, but eventually those wins start to get smaller and smaller, and maybe performance even starts to decline.
If you read the title of this article, you already doxycyclin online know the answer — expand into display network advertising.A� This doesna��t have to be Googlea��s Display Network (GDN), but thata��s probably the easiest way to get started.
But does it work?A� Short answer — yes.A� The median advertiser gets 20% of their conversion from the GDN at a 6% lower cost-per-acquisition.A� Studies have also shown that users who see display ads are more likely to click on text ads and convert orlistat price. in the future (although therea��s a different percentage on these exact numbers every week).A� Targeting options are more varied than ever before as well, with standard contextual and placement targeting, along with interest category targeting (a developed type-of-user profile based on a set of sites they visit) and remarketing for users who have visited your site but didna��t convert.
With that in mind, doxycyclin buy here are three tips to get up and running quickly with display network adverting:
- Define display network success. Seems almost too simple, but what are you trying to achieve with your display network advertising?A� Brand awareness?A� Sales?A� Lead generation?A� If you dona��t know what success looks like and how to measure it, then how are you going to know if the money on display is being well spent?A� Youa��re also going to target websites differently depending on your display network goals (generally speaking, a broader reach for brand awareness versus narrow reach for effective ROI).
- Dona��t obsess over creative. Most of the holdup for display network campaigns comes from obsessing over the image or rich media creative.A� Herea��s the thing — youa��re going to get it wrong.A� No matter how much research and work you put into creative, people behave differently (especially online) than youa��d expect.A� Ita��s better to launch two decent image ads and have them compete to figure out which one is better, than only one a�?perfecta�? ad and never know if ita��s the best it could be.
- Use Facebook and LinkedIn Ads. Targeting options for each are more extensive than Google, and their reach can help to amplify a message across tight-knit social groups.A� Be sure to constantly test new creative though, as LinkedIn will tend to stop serving your ads if they arena��t performing, no matter how much youa��re willing to pay.
Many PPC advertisers see display as a whole different beast than what they manage on a day-to-day basis, but the two are really intertwined.A� If your PPC campaigns have stalled out and youa��re looking for new ways to diclofenac gel online boost performance, try out display for a couple months.