If youa��re a business/website owner and you want your website to appear prominently for searches for the products or services that you provide (isna��t that the point of having a website?) ita��s necessary to spend some time on SEO.A� Business/website owners have two options once they decide to invest in SEO.A� The work can be done in house and handled by the marketing team once theya��ve acquired some SEO knowledge through training and consulting.
For a large business, it may make sense to have a dedicated SEO Specialist on the team so that SEO is the focus of their job, not just another marketing item that may or may not get completed.A� Another option is to outsource the work to an SEO firm.A� It typically costs less than hiring a full time SEO staff member but it ensures that the work will get done by people that are skilled in SEO.A� However, if you decide to go the outsourcing route, you need to be ready.A� There is no point in hiring an SEO firm if the work cana��t be completed.
Here are 5 indicators that you arena��t ready to outsource your SEO work:
1.A� You have no SEO knowledge
Sure, you are hiring an SEO firm to do the work for you but you still need to understand what ita��s all about.A� SEO isna��t an immediate solution.A� If you go into a campaign expecting immediate results you are setting yourself (and your SEO firm) up for failure.A� Before outsourcing, spend some time learning about SEO and the SEO process.A� This will also ensure that you select an SEO firm that is the best fit.
2.A� There isna��t a point person
Ongoing communication between the SEO firm and client is crucial.A� It should be decided from the get-go who the point person within the company will be that is responsible for communicating with the SEO firm.A� If the firm gets passed around from department to department or person to person there will be mixed messages and things wona��t be accomplished in a timely manner.
3.A� Therea��s no time to correspond
The person that is selected to be the point person needs to have time built into their schedule to speak with the SEO firm on a regular basis.A� Important items need to be discussed and approved throughout the duration of an SEO program to keep things moving.A� If you disappear, things wona��t get implemented or wona��t get implemented properly.
4.A� Website changes are being made
An SEO firm is brought on to help improve a website for search.A� If the status of the website is up in the air, figure that out first.A� An SEO firm can help make SEO recommendations throughout the redesign and redevelopment process but they need to know what exactly is going on.A� Therea��s no sense in making recommendations if something is going to be changed.
5.A� Therea��s too much red tape
SEO doesna��t operate in a silo.A� All other marketing efforts including content marketing, PR, social media, etc. are all a part of SEO.A� If everything needs to be approved five times over ita��s difficult to keep an SEO program moving and the SEO program could become very lacking as a result.
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