If you’re a business/website owner and you want your website to appear prominently for searches for the products or services that you provide (isn’t that the point of having a website?) it’s necessary to spend some time on SEO. Business/website owners have two options once they decide to invest in SEO. The work can be done in house and handled by the marketing team once they’ve acquired some SEO knowledge through training and consulting.
For a large business, it may make sense to have a dedicated SEO Specialist on the team so that SEO is the focus of their job, not just another marketing item that may or may not get completed. Another option is to outsource the work to an SEO firm. It typically costs less than hiring a full time SEO staff member but it ensures that the work will get done by people that are skilled in SEO. However, if you decide to go the outsourcing route, you need to be ready. There is no point in hiring an SEO firm if the work can’t be completed.
Here are 5 indicators that you aren’t ready to outsource your SEO work:
1. You have no SEO knowledge
Sure, you are hiring an SEO firm to do the work for you but you still need to understand what it’s all about. SEO isn’t an immediate solution. If you go into a campaign expecting immediate results you are setting yourself (and your SEO firm) up for failure. Before outsourcing, spend some time learning about SEO and the SEO process. This will also ensure that you select an SEO firm that is the best fit.
2. There isn’t a point person
Ongoing communication between the SEO firm and client is crucial. It should be decided from the get-go who the point person within the company will be that is responsible for communicating with the SEO firm. If the firm gets passed around from department to department or person to person there will be mixed messages and things won’t be accomplished in a timely manner.
3. There’s no time to correspond
The person that is selected to be the point person needs to have time built into their schedule to speak with the SEO firm on a regular basis. Important items need to be discussed and approved throughout the duration of an SEO program to keep things moving. If you disappear, things won’t get implemented or won’t get implemented properly.
4. Website changes are being made
An SEO firm is brought on to help improve a website for search. If the status of the website is up in the air, figure that out first. An SEO firm can help make SEO recommendations throughout the redesign and redevelopment process but they need to know what exactly is going on. There’s no sense in making recommendations if something is going to be changed.
5. There’s too much red tape
SEO doesn’t operate in a silo. All other marketing efforts including content marketing, PR, social media, etc. are all a part of SEO. If everything needs to be approved five times over it’s difficult to keep an SEO program moving and the SEO program could become very lacking as a result.
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Image: Outsource Or In-House by Shutterstock