Don’t Just StumbleUpon Content For Social Media News Sites

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While social media news marketing benefits from a solid platform and voter support, content will ultimately decide whether or not the viral fire ignites. Creating content for social media news sites is therefore a tricky proposition — it must meet the needs of those who favor such sites, while also providing that spark that will send an item soaring to the top of the social media pile.

To illustrate techniques and methods of content creation in this space, Digg and StumbleUpon will be the primary examples. These two properties represent the greatest back-link and traffic spoils in this arena and — since success on one of those platforms strongly supports success on the other — this content guide mainly addresses the types of subject matter, style, format, media, and text their audiences enjoy and reward.

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About the Author

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Simon Abramovitch is Social Media Director at NVI, an interactive strategy company in Montreal, Canada. NVI's social department fuses search marketing with the creation of viral content, engagement with social sites, community management, and more.

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