Drupal is gaining ground within the webmaster community, and for good reason – it has the ability to be extremely SEO friendly and does a fantastic job of creating a plethora of websites. One of the most popular CMS solutions in use today, Drupal makes it easy to manage and manipulate content with the click of a button. You can set it up to create a blog (although in most cases I wouldn’t suggest its use primarily for this), large ecommerce sites, or even a concoction of both wrapped around a community. And, with a few relatively simple steps, you can manipulate Drupal to ensure search engine success.
In most cases, the following SEO tactics should be undertaken with any brand-new Drupal installation. However, if you plan on implementing these tactics with a site that is already fully built, indexed, and aged, you need to use different methodologies to ensure search disaster doesn’t ensue. For the most part, such methodologies are beyond the scope of this article, simply because they require a more technical background and each situation is unique, requiring assessment on a per-site basis. Therefore, this article will deal with SEO tactics for new Drupal installations.

