It shouldn’t be a surprise to learn that eBay is planning to begin offering sponsored ads to websites, but most people have been concentrating on continuing rumors that “yes, they will” or “no, they won’t” partner with one of the search properties. Hello? eBay’s gonna do it themselves, or at least give it a shot. Of course, all they really have to offer potential advertisers are links to auctions. A website will have to be careful in their keyword selection to bid for links to auctions that complement their content, not compete with them, just as they do for more standard PPC ads. I just hope they find a way to deal with the weird/funny auctions that are becoming so popular on eBay. I’m not sure I’d like to see an ad for an auction for “Bill Shatner’s old toupee” (apologies to Weird Al Yankovic for the out-of-context quote) on Vidal Sasson’s website – would you?
Add Your Comments
Top Trending Articles
Receive Our Emails
Get helpful SEM tips, news and advice in your inbox!
- Digital Magazine
- Online Marketing
- Search Marketing
- Social Media
- Top SEM Firms-remove
- Website Design
- White Papers
Most Recent Articles
- Your Secret Online Marketing Tool: Website Feedback
- SEO Service Spammers: Combating Disinformation
- Five For Friday — November 11-15, 2013
- In Rare Form: Best Practices For Online Forms
- Five For Friday — November 4-8, 2013
- Believe It Or Not — It’s Not Too Early To Book A 2014 Conference
- Is Your Ringing Telephone An ROI Superhero?
- Five For Friday — October 28-November 1, 2013
- Late To The Party? Best Practices For Mobile Landing Pages
- Using Search To Avoid Site Abandonment