Hope you all had a productive week. Here are some resources from this week you might have missed.
Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites will succeed. However, if your campaigns fail again and again, it might be time to reconsider your approach. Todd Malicoat has a post out (sadly, a rare occasion these days) on some of the reasons your social media marketing efforts might be failing, and more importantly, how to fix them.
Copywriting for the web. Even if you do not agree with the mantra that content is king, there is no denying that it’s important to your online marketing success. Understanding the way online users consume information is key to producing quality content that gets results. Copyblogger, a must read for anyone working with content, has a great post on the rules for web writing.
Link building and SEO. You’re probably employing a number of link building tactics in your SEO campaigns. Have you ever considered how personal relationships you build offline can help in those efforts? Here is an interesting read on this very topic.
Understanding your options in AdWords. A friend of mine, who is a PPC marketing manager, once lost a client $100,000 in a week because he forgot to turn off the content network for this new account. What this little anecdote illustrates to me is the need to be aware of how AdWords works and what are the options available to you as an advertiser (as well as the fact that there is a ton of them and it is easy to get lost). Joe from PPC Hero has a good article on the Ad Scheduling options available in Google AdWords and how different time zones affect your ads without you even realizing it.
Search marketing books. I’m in a process of reading an excellent book on mobile marketing, called The Mobile Marketing Handbook. The book is written by Kim Dushinski, one of our contributors on mobile search marketing here at SMS. I got my copy for free (one perk of being an editor) but you can get yours on Amazon for just 20 bucks. If you are serious about mobile marketing, I highly recommend it.
Another book that I bought is called Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. Rand Fishkin has a good summary of it here. I haven’t read it yet but I’ve heard good things about it and it seems insightful and hopefully useful. I’ll post more about it once I finish it.