Editor’s Picks: April 13-17, 2009

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Social media success. Lee Odden has a nice article on the steps to social media success. At the end of the day, marketing is marketing no matter the medium. The fundamentals are the same whether you’re running a direct marketing campaign or promoting yourself through social media. Without a solid grasp of your audience and your objectives, your campaign is bound to fail, whether it’s on digg.com or your local newspaper.

Content marketing. With the rise of blogging and social media, content marketing became one of the most important items in every marketing toolkit. Even SEO is now moving away from link exchanges and buying backlinks to earning them “naturally” through quality content. So what are some of the best practices when it comes to developing content fit to gain links?

In terms of blogging, here is a nice writeup on the 8 principles of the modern blog by Jeremiah Owyang.

On the more general principles of content marketing, take a look at this article on the essentials of marketing your business online through content.

Writing PPC ads. Since we’re on the subject writing today, here is a nice post on how to write effective pay-per-click ads. For more on PPC ad copywriting, here are two more articles from our own database: Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text and Write Better Pay-Per-Click Ad Text.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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