Editor’s Picks: April 27-May 1, 2009

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Social media marketing tips. Lee Odden has a nice list of 25 different social media marketing tips. Advice, coming from the top names in the social media marketing industry, addresses important questions of engagement, measurement and the required corporate structure changes to achieve success.

Improving form conversions. How well is your mailing list sign up form performing? Kim Krause Berg, a well-known usability expert, talks about some of the best practices in the science of form optimization. Of course, her 10 strategies are not limited to email list forms. Whether you run an e-commerce site or a campaign promoting the latest white paper, these optimization strategies apply just as well.

Optimizing thank you pages. Since we’re already on the topic of website usability, the thank you page is another place that often gets overlooked. By optimizing your thank you pages, you can get even more value out of each customer by asking for things like referrals, feedback or showing related products. Search Engine People blog has a nice post this week on this very topic.

Link building strategies. Michael Gray has a great article down at SEL on the use of contests and incentives for link building. Contests are great at generating links. Another type of linkbait you should consider is a quiz. We had an article in the last issue (Spring 09) talking about building links with quiz marketing. You can order that issue here.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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