Marketing on Wikipedia. Search marketers tend to have a love-hate relationship with Wikipedia. Some complain about the lack of transparency in what gets approved and what doesn’t, while others resort to outright spamming. This publication has never advocated spamming and other blackhat tactics. Nonetheless, marketers have some legitimate reasons to want exposure on Wikipedia and in many cases they have quality content to contribute. So how do you make sure your content is not immediately removed by the Wikipedia editors? Well, for one, don’t spam and don’t create a page for your company name. This approach won’t get you far. Your best bet is to build a trusted account and spend some time adding genuinely useful content. Here is a nice little guide to get you started.
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