Editor’s Picks: Aug 31-Sep 4, 2009

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PPC campaign management. So you’ve set up and optimized your campaigns and everything seems to be running smoothly? Depending on how your account is organized, there might be problems hiding right under the surface and draining your account of funds. To make sure you’re not wasting money, here is a great list of hidden pay-per-click account problems that could be happening to you.

Some more blogging strategies. Blogging has become a common weapon in the search marketing arsenals of many businesses. Yet, attracting readers, getting the format right and promoting the content is always a challenge. Here are some excellent posts from this week that might help.

Michelle Bowles from Online Marketing Blog has some nice tips on how to increase the number of subscribers to your blog. Especially important is to make sure you are not preventing your readers from subscribing. Make the RSS and email buttons easy to find and label them clearly. Make sure to explain to your readers, who might not be familiar with RSS, what it is and how to use it.

The second blogging post comes from copyblogger and deals with the question of how long should the average post be. Some studies have shown that blog readers consume content differently from their offline counterparts and are looking for short posts, preferably in a list format. Although the lists do perform well on sites like digg.com, the length might not be as important as the quality of the post.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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  1. Ive commented on this 3x and will try once more. The list of hidden pay per click account problems was great. I went in and checked mine and sure enough, some are there. Thanks, Rob