Link building strategies. Link building is probably the most important and — given that I still get a ton of mass, untargeted link exchange requests in my inbox — poorly understood aspect of any SEO campaign. This week I’ve come across a nice link building guide by David Snyder on Search Engine Journal. It covers everything from domain and page authority to link placement and anchor text.
Video search marketing. If you are marketing your products/services through video search engines, are you tracking the results? If so, how detailed is your analysis? If you think you could be doing more, take a look at this great guide to YouTube Insight analytics program.
Reader engagement on your blog. It is one thing to bring eyeballs to your blog, but how do you make your readers interact with your content? Darren Rowse has a few suggestions on how you can engage your readers more. The obvious factor is the quality of your content. However, as Darren explains, factors like your networking efforts outside of your blog can also improve user engagement.
Optimizing your social media marketing efforts. Since we’re on the topic of guides this week, I highly recommend you read the 16 rules for social media optimization. The list covers both onsite and offsite optimization strategies, including things like linkability, tagging, demographics, and content development for SMO.