As the editor of a search engine marketing magazine, I have to do a lot of reading. The industry might not be moving at the speed of light, as many claim, but it is evolving rather quickly and as a quarterly print publication, staying on top of the latest developments is crucial. I come across some great content almost on the daily basis and since there is only so many topics we can publish in each issue, I think it is time to start sharing it with you right here.
Starting today, we are introducing a new column, called Editor’s Picks, which will be published every Friday and will list the best blog posts for that week. As before, we are sticking to the how-to type of posts since we believe these provide the most value to the readers.
On-site optimization and internal linking
In case you missed it, Rand Fiskin has some great insights on the internal anchor text optimizing. Make sure to go through the comments at the end of the post, as other community members share some additional findings.Search Engine Land has a great article by Eric Enge on the impact of content management system on SEO efforts. Eric does not make specific recommendations but for smaller sites, Drupal and WordPress are some of the best choices, and both are fairly well optimized.
Social media marketing, twitter and user-generated content
If you thought you have to be an active participant on twitter to gain traffic to your blog, you might want to think again. Jeremiah Owyang, an excellent source on social media marketing (make sure to add his blog to your RSS feed, he’s great), conducted a very interesting experiment on twitter. As it turns out, the number of followers on twitter matter a lot less than the quality content that’s easy to share.Nielsen has released yet another study on the important of user-generated reviews. Greg Sterling has a nice summary of the findings. By the way, for those of you who are wondering, user-generated content (UGC) is not limited to ecommerce sites. In the upcoming Spring 09 issue of the magazine we have dedicated the entire cover story to UGC and what role it plays in SEO. If you don’t have a subscription to the print magazine, subscribe right now.
Pay-per-click and traffic changes
Anyone who has ever ran an AdWords campaign knows that the traffic you get from your keywords fluctuates over time. Some of your keywords could be seasonal or there are external factors at play (for example, news coverage). It is important to anticipate these changes, especially if they are trends. But how do you plan for them if you are brand new to PPC advertising and have no prior account history? John from PPC Hero has some solutions to your PPC traffic problems.