Editor’s Picks: July 27-31, 2009

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Social media audits. Since the social media landscape is changing so often, how frequently should you reassess your strategy? If you were targeting college students on Facebook a year ago, is that demographic still there or has it moved on somewhere else? Reviewing your goals and priorities is an important part of any branding campaign and it is just as applicable to social media. Jeremiah Owyang has an interesting post on the types and frequency of social media audits.

Content development and writing skills. Many of us are faced with the need to produce quality content with little to no background in writing, be it a landing page copy or a white paper on a recent survey your company conducted. So how do you improve your writing skills? The simple, single-word answer is practice. If you’re looking for more guidance, take a look at Copyblogger’s 73 ways to become a better writer.

Outsourcing pay-per-click management efforts. At some point your PPC campaigns become too big for you to manage effectively and you might be looking to outsource these responsibilities. As with anything else these days, how do you know whom to trust? Outsourcing to a wrong firm can mean a disaster for your accounts, including low ROI and even a Quality Score smackdown (see the cover story of our Fall 09 issue for more on this topic). Here is a great article listing 10 questions to ask a PPC management firm before outsourcing.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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