Negative reviews and your business. With the rise of social media and increased customer reliance on consumer reviews, many businesses dread negative comments and try to avoid them at all costs. This makes a lot of sense and there are a lot of firms out there offering online reputation management services. However, believe it or not, negative reviews are not all bad for your business. Matt McGee has an excellent article out this week where he talks about 5 ways negative reviews can actually help your business.
Getting started in corporate blogging. The Bruce Clay blog has a guide out on how to become a corporate blogger. With links to other posts on this topic, it’s an interesting read. One area to keep an eye on is the important differences between a corporate blogger and a professional blogger or a small business blogger. How do you keep your own personality as a corporate blogger? What if your opinion conflicts with that of the company? The answers are all in there.
Integrating social media marketing into a broader search marketing strategy. It might be a Whiteboard Friday at SEOmoz, but it feels like Diagram Friday at Search Marketing Standard. If you have ever wondered how your social media marketing campaigns fit into your broader online marketing strategy (who hasn’t?), then you might find this 6 spheres of social media marketing diagram useful. In a nutshell, it shows the strategies that should be employed (PPC, SEO, RSS, Twitter, etc.) based on how far a prospect is down the search buying cycle (more on the buying cycle here and here).
Since we’re on the subject of diagrams, here is a simple one on how to be happy in business. A good friend shared this one with me and I love it for it’s simplicity. I encourage you to take a few minutes to reflect on what it says.