Personal brand development. The search marketing industry has a lot of strong personalities that were able to make a name for themselves over the years. Danny Sullivan, Rand Fishkin, Michael Gray, and the list goes on and on. In some ways this is strange since the industry has grown tremendously since the old days where the top search marketers knew each other by name. Whatever the case may be, these personalities did not develop by accident. Kim Krause Berg takes a look at the long road to personal brand recognition for a few in this industry. If you are looking to build your own personal brand in your field, I suggest you take a look at what she has to say.
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Expert reflections on search and social marketing. One thing I’ve learned from reading Todd Malicoat’s blog (and meeting him in person some time ago) is that when Todd has something to say, I have to listen. This morning was such a time since Todd has posted the acquire Antabuse retail online brand ed meds. updated version of his Search and Social Marketing Manifesto. This might not be your usual clean and polished top SEO strategies list but it provides some great insights into Todd’s own thinking as well as that of the entire field in the last 2-3 years.