Editor’s Picks: March 2-6, 2009

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Personal brand development. The search marketing industry has a lot of strong personalities that were able to make a name for themselves over the years. Danny Sullivan, Rand Fishkin, Michael Gray, and the list goes on and on. In some ways this is strange since the industry has grown tremendously since the old days where the top search marketers knew each other by name. Whatever the case may be, these personalities did not develop by accident. Kim Krause Berg takes a look at the long road to personal brand recognition for a few in this industry. If you are looking to build your own personal brand in your field, I suggest you take a look at what she has to say.

Sponsored conversations in social media. Let’s face it, building a brand that people would want to talk about is great but if every company was able to develop quality content to naturally attract links and have a brand that spontaneously spurs conversations on major social media sites, there would be no need for marketing. Thus, it should come as no surprise that many companies are looking to buy their way into social media, and not surprisingly, are having a hard time. In some cases, the results are awkward, to say the least.

If you are looking to make sponsored social media conversations work, take a look at the some of the strategies Jeremiah Owyang discusses in his recent post.

Expert reflections on search and social marketing. One thing I’ve learned from reading Todd Malicoat’s blog (and meeting him in person some time ago) is that when Todd has something to say, I have to listen. This morning was such a time since Todd has posted the updated version of his Search and Social Marketing Manifesto. This might not be your usual clean and polished top SEO strategies list but it provides some great insights into Todd’s own thinking as well as that of the entire field in the last 2-3 years.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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