Hopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
Leveraging user generated content in your campaigns. In the Spring 09 issue of the magazine we ran a cover story on the importance of user-generated content for SEO. As Steven Brier down at Search Engine Journal explains, things like customer reviews and testimonials are useful not only for SEO but for other aspects of your online marketing strategy.
The big picture. Although we all like specific tips and strategy for business success online, sometimes it is a good idea to take a step back and look at the bigger picture. Don’t do link building for the search engine’s sake, and don’t do social media because everyone else is doing it. Copyblogger has always been a place for inspiration for me and they never disappoint. Take a look at this post on the importance of being clear on your unique selling proposition.
The future of SEO. I’m not a big fan of live blogging at conferences since there is no point in posting word for word what was said at the session. One needs time to digest and reflect on the information presented. Nonetheless, Kim Krause Berg tends to do a great job with the session coverage and her writeup on the future of SEO is great. Check it out.
Cleaning up your AdWords campaigns. With the economy the way it is, many businesses are looking to cut their ad spending. Before you go and get rid of the entire ad channel, consider how you can save money with your existing campaigns. PPC Hero has some advice on getting your PPC efforts in shape. Here are some more suggestions from our own expert, Rebecca Appleton.