Measuring social media marketing. Gabriel Goldenberg from SEO ROI has some very interesting insights into social media marketing and human behavior, with a little help from Dan Ariely and his book, Predictably Irrational. I read his book recently and I highly recommend it to anyone involved in any sort of marketing activity.
Keyword research. It’s the basis of any search engine marketing campaign, both in PPC and SEO. A well-developed keyword list can be a major advantage over the competition. Yet, one area still poorly researched is the impact of keywords on brand. Laura Centore has a nice writeup on the impact of keywords on brand at Search Engine Land. ![[]](http://www.searchmarketingstandard.com/wp-content/themes/sms/images/entry-end.gif)
Hey Andrew,
Thanks a bunch for the kind words. You guys published a great SMS recently btw – Bill Slawski’s interview and the Conversion Attribution feature taught me a hell of a lot. And considering how much I read separately from your magazine, that’s saying something.
Glad you’re enjoying the magazine, Gab. All the credit goes to our contributors and to Bill for some great responses to my questions.