Editor's Picks, October 26-30, 2009

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The search engine wars intensified this week as further details on developments involving Twitter, Bing, and Google’s new Social Search feature became clear. To help you make sense of what these developments mean for those involved in search and SEO, this week’s picks include a number of posts that bring clarity to the issues involved and the actual processes impacted. Is relevance more important than timeliness of results? What about privacy issues? Is anything real-time? Is Bing looking outward while Google looks inward? All are questions related to these events.

First up are posts on the implications of Bing and Google’s Twitter deals enabling tweets to be returned in the SERPs and – for Bing – the debut of a search feature for Twitter. Rob Garner from Search Insider assesses the likely impact of the deals on search results and Twitter’s future plans in A Big Week For Real-Time And Social Search. PC World’s Jared Newman focuses on privacy matters and actual benefits to users in Social Search from Google and Bing: My 8 Big Concerns. Finally, Clint Boulton of eWeek discusses How Twitter Search Will Help Google, Microsoft Bing, with input from leading SEMs.

Early reviews of Google’s Social Search feature itself are thought-provoking as well. Danny Sullivan goes through some actual examples in Google Social Search Launches, Gives Results From Your Trusted “Social Circle” to explain how it works to enable you to see search results that include those from connections within your Google-based social networks. The HuoMah SEO blog entry Google Social Search; an early review also goes through an actual query and drills down into the results to explore the feature. For insights into the significance of Google’s Social Search, Noah Mallin of Reprise Media raises some interesting points in Google Versus Google – Will Social Search Tear the Company Apart?, while Tad Chef of SEOptimise talks about Google’s Social Media Strategy: Trial & Error.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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