Editor's Picks, September 21-25, 2009

I enjoy reading interviews. Something about the question-and-answer format gives me hope that I will find out something different in the exchange and often I do — hints at upcoming speaking engagement highlights or another side of a public persona are frequently tidbits to savor. Over the past two weeks, four interviews in particular caught my attention:

Bryan Eisenberg, Co-Founder of FutureNow — Bryan was interviewed by Rebecca Lieb of Econsultancy about what it takes to trim the fat online and more personally, the subject of his upcoming book.

Chris Silver Smith of KeyRelevance — Chris was interviewed by Eric Enge at Stone Temple Consulting about what can go wrong with local search listings.

Vikram Savkar of Scitable — Vikram was interviewed by Jolie O’Dell of ReadWriteStart on how to get users when operating in a niche vertical, in this case, the science learning market.

Albert Maruggi of Provident Partners — Al was interviewed by Lee Odden of TopRank’s Online Marketing Blog about social media marketing and how the PR industry is adapting to the shifts toward digital and social media.