Editor's Picks, September 28 – October 2, 2009

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I Link, Therefore I Am … It seems as if linking is on everyone’s mind this week. From bloggers sharing their own personal linking strategies to discussions of the future of linkbait, some of the best posts this week deal with this always-popular topic.

Practical Guide to Finding Link Bait Inspiration — Ann Smarty weighs in with an informative post on tactics she uses to find inspiration for the kind of posts her experience tells her are likely to go viral. And since Ann is one of my favorite reads, and gets a whole bunch of people to read her stuff, her inspiration is my inspiration!

You Shouldn’t Use YouTube For Building YouLinks — This post on Link Spiel focuses on YouTube and linking, but the best part is that it doesn’t just concentrate on the negative of how YouTube isn’t great for “youlinks,” but it also provides a list of ways you can and should use YouTube to increase traffic and awareness of your site.

Using Live Chat To Build Links — Link Spiel again hits the charts this week with an interesting spin on the ways you can expand the usefulness of the live chat feature if you have it on your site. The post highlights four tips on how to encourage linking by exploiting live chat.

Search Engines Applying Different Anchor Text Relevance from the Same Site and Related Site Links — Very long title for a typically insightful and thought-provoking post from Bill Slawski on issues arising from the way search engines use anchor text from links to determine content and relevancy for weighting purposes. As is usual with a Slawski post, the comments and Bill’s answers to them provide a great deal of food for thought as well.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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