Editor’s Picks: September 7-11, 2009

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Alternatives to article marketing. If you are running out of places to submit your articles for link building purposes, consider guest blogging as an alternative. It will allow you to brand yourself, your company and to find new sources of backlinks. For more reasons to get started, take a look at this post on 5 reasons to start guest blogging.

Online reputation management. What does a search for your brand reveal about your company? Is it all positive or do you perhaps have damaging, negative results right on the first page? If you’ve been wondering how to get rid of negative publicity that might have ended up on Google, you’re in luck. Here are some strategies on how to manage the negative search results for your brand.

SEO question answered. Does it matter if your URL is followed by a trailing slash or not? Most marketers and developers don’t pay much attention to this little detail but as Ann Smarty points out in her post on this issue, failing to include a trailing slash can potentially lead to 302 redirects, a 404 page not found messages or even a duplicate content penalty. Who would’ve thought?

Buying links for SEO, is it worth it? If you have ever wondered whether to pay for links in your link building efforts, you should know that this technique has both pros and cons. The pros are the ability to get quality links and control their anchor text. The big problem, of course, is the chance of getting caught. Here is a more detailed list of pros and cons. Just remember, buying links is not a white hat SEO technique and can get your website penalized by search engines.

About the Author

Andrey Milyan was the first editor-in-chief of Search Marketing Standard, the leading print publication covering the search marketing industry. He has been following and reporting on industry developments for over 10 years. Andrey now works in the paid search sector of a prominent search marketing agency.

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One Comment

  1. Audrey, I see you have been busy as usual. Nice looking material here. I'm off to read them all. Thanks very much! Rob in Atlanta