In my experience, website owners often make recurring mistakes marketing their site as though they were the first to ever market one – all in an effort to get ahead of their competitors and attain greater visibility. But why reinvent the wheel when there is a simple way to get your mitts on the blueprints and improve the site instead?
In this case, the blueprints can be had quite easily by researching the methods your successful competitors have used to get to the top. By digging into the tried and true online marketing concepts we all should pay attention to (link building, reputation building, onsite optimization, etc.), any particularly successful methods of achieving results used by your competitors can be uncovered.
This article delves step by step into some methods for attaining actionable marketing information on your competitors. To make this process more manageable, I suggest creating a summary of your findings at each step, so that you can reference each one later. In addition, when applicable, I have listed software I have used to aid in your research.