eMetrics Marketing Optimization Summit – San Jose

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Optimize your marketing spend – understand which marketing sources are truly adding to your bottom line & cut non-performersOptimize your web site – tools, technology, and technique to take your site to new levels of performance

Optimize your customer – recognize where your customers are in their buying cycle and reach out when they’re most apt to buy

Optimize your business – leverage predictive analytics and business intelligence”

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.