Synopsis — The daily deal is not a ploy to make a ton of money in one shot — it is an attempt, an outreaching, to gain potential repeat customers. Deal services, like Groupon and LivingSocial, can help your company gain exposure and future business by providing merchants with a customer list and announcing discounts on products and services. For the daily deal novice, Matthew Young provides an explanation of the concept and offers advice on how to make daily deals work for your business.
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