Face To Face With Ads In Facebook

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If you haven’t started a page for your business in Facebook yet, it’s probably time for you to do so. With social media appearing to explode into the lives of everyone who spends some time each day online, the opportunity train that is Facebook will soon have left the station.

But did you know that you can advertise on Facebook as well as put up pictures and postings about your latest activities? For small, locally based businesses in particular, the potential of Facebook to send customers to your location cannot be underestimated. The early adopters are already involved, but the mainstream is just revving up, so there is potentially a lot of good opportunities still available. Where else can you target an ad directly at a group of people who publicly proclaim their “like” for specific items so unabashedly?

Privacy concerns aside, Facebook is booming in popularity. If you think you might want to investigate advertising on Facebook, Brian Carter of Search Engine Journal has just posted a great synopses of 52 tips for advertising on Facebook that is bound to make your job easier and boost your conversion rate. The tips are available in a whitepaper and video format on his site as a free download.

As one commenter to the SEJ post said, “Facebook, as a social medium, tends to appreciate info-sharing, competitions, polls and frivolous fun as opposed to hard-sell advertising. Hooking users in to at least look at your site (and hopefully become a fan or check out your products and services etc) is half the battle…”

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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