This month I’ve been thinking more and more about saving money and the opportunity to turn a necessity into an opportunity.
Tags: AdWords, Content Network, Keywords, Landing Page, paid search, PPCArticles, Pay-Per-Click
4 Comments »
Featured Articles 
Money Saving Pay-Per-Click Tips
By: Rebecca Appleton
March 3rd, 2009
4 Comments »
Think Global, Go Local
By: Rebecca Appleton
February 17th, 2009
For most of us, going online when we need to locate a specific product or particular service provider is second nature. Our knee jerk reaction is to log on and surf the offerings of the World Wide Web; ironic…
Tags: Directories, Keywords, Local Search, Local SEO, Mobile Search, SEO, Social MediaArticles, Local Search
1 Comment »
How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs
By: Jaimie Sirovich
February 2nd, 2009
Tiny URLs are convenient and very effective at doing exactly what they’re designed to do. They turn a long and/or ugly URL into something short-and-sweet. This gets around URL length limitations on some websites; and they do just look…
Tags: Branding, TinyURL, URLArticles, General SEM, Pay-Per-Click, SEO
22 Comments »
9 Article Marketing Sites To Try In 2009
By: Rebecca Appleton
January 5th, 2009
If you’re experimenting with article marketing, or even planning to dip your toe in the water for the very first time, there are a raft of excellent article marketing web sites to try. With different functionality and very different…
Tags: Article Marketing, Content, SEOArticles, SEO
6 Comments »
Good SEO During A Bad Economy
By: Rebecca Appleton
November 3rd, 2008
If the headlines threatening a global economic meltdown are causing you to rethink your search marketing strategy, you’ll probably have considered taking your paid search campaigns back in house, shelving your PPC campaigns entirely or turning your hand to…
Tags: paid search, SEO, Social MediaArticles, SEO
7 Comments »
Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
July 14th, 2008
I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines…
Tags: Ad Optimization, Ad Text, Bolding Ad Text, Content, copywriting, CTR, DKI, Dynamic Keyword Insertion, SEMArticles, Pay-Per-Click
3 Comments »
Ah-Oh…PPC Feeling A Lot Like SEO
By: Kevin Gold
June 9th, 2008
Is it just me or is PPC starting to feel a lot like SEO these days? I recall back in 2001 when effective PPC marketing was about writing compelling ad copy, selecting relevant keywords and being more vigilant than…
Tags: Articles, Pay-Per-Click
6 Comments »
Wolves at the Door: Five Companies That Will Determine the Future of Comparison Shopping
May 29th, 2008
A few years ago, comparison shopping engines (CSEs) like Shopping.com, Shopzilla, Nextag and PriceGrabber were hot commodities. Many of them had been acquired for upwards of $500 million, they had strong profits, and a growing customer base. This despite…
Tags: Articles, General SEM
6 Comments »
Video SEO Expert Interview – Performics Jeremy Clem
By: Grant Crowell
February 4th, 2008
Video currently is the “wild west” of the SEO frontier – with its open landscape is similar to where HTML page SEO was in the late 1990s – high prospects, and high uncertainty. Most search marketing specialists, including veterans,…
Tags: Articles, Interviews
6 Comments »
