July 25th, 2010
Duplicate content can be found in many guises and wreak havoc on a website. Some of it is easy to identify, such as publishing identical product descriptions across a number of pages (for example when items are simply a different…
Tags: Articles, Organic
6 Comments »
July 24th, 2010
I have been asked a few times lately about session IDs – what they are, why they’re important and if they have any bearing on search engine optimization activity. A lot of the time, these more technical or code specific…
Tags: Articles, Organic
No Comments »
July 21st, 2010
Google has recently launched a new benchmarking feature for paid search campaigns. This can help you better understand campaign performance and where to focus optimization efforts.
The tool is found under the opportunities tab and provides insights on the metrics:…
Tags: Articles, Pay-Per-Click
1 Comment »
July 19th, 2010
On the back of revealing a few best practice guidelines for video, Google has recently announced that it is developing the Google News platform to integrate the medium more closely. Although videos can already be found on Google News, a…
Tags: Articles, Video
No Comments »
July 18th, 2010
Yesterday, I posted some of the results of a recent study conducted by Regus, a worldwide office services firm, of more than 15,000 businesses worldwide about their use of social media and its success in helping acquire new…
Tags: Articles, Social Media
No Comments »
July 17th, 2010
For all the talk we do about how social networks are impacting business, there are not yet a lot of studies that businesses can look to for concrete evidence of the impact that involving oneself in social sites can have…
Tags: Articles, Social Media
2 Comments »
July 16th, 2010
Tad Szewczyk recently asked me if I would take part in an email interview on the state of our industry and the place of print going forward. I was happy to participate and honored to be asked. People don’t usually…
Tags: Articles, Blog
3 Comments »
July 15th, 2010
One of our long-time, valued Search Marketing Standard contributors, Garrett French, recently published an ebook together with Ben Wills entitled “The Ontolo Link Building Book.” Garrett has written articles for the print magazine and also for our website’s blog over…
Tags: Articles, Link Building
No Comments »
July 14th, 2010
The Christmas shopping season may be a good half-year away, but search marketers should be getting into the holiday spirit right now. Experienced online retailers understand the traffic crush and increased conversion rates that come with the convergence of Hanukkah,…
Tags: Articles, General SEM
No Comments »
July 13th, 2010
Figures on mobile content usage in the United States during the three-month period of March, April, and May 2010 show that the expansion of all forms of content consumption continues unabated. The percentage change may be small in some cases,…
Tags: Articles, Mobile Search
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