February 8th, 2010
A few weeks ago — Thursday, January 28th to be precise — Google released a mobile feature that allows marketers to add a click-to-call mobile paid search ad to their paid search campaigns. While paid search is nothing new to the…
Tags: Google, Lead Generation, Pay-Per-Call, PPCArticles, Uncategorized
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February 2nd, 2010
Can you say five conventions in ten days? I wish I couldn’t…
Affiliate Summit West, Mike Filsaime’s Affiliate Appreciation Conference, T.R.A.F.F.I.C. Domainer’s Conference, National Association of Television Producers and Executives (NATPE), and ASTDM. The last conference (ASTDM)? I never did find out…
Tags: TechnologyArticles, Uncategorized
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February 1st, 2010
Everyone knows that with a search campaign you get wasted clicks that don’t turn into conversions. Despite all your efforts of optimization in the keyword, ad copy, bidding, and landing page areas, most search marketers still end up with a…
Tags: Display Ads, RetargetingArticles
1 Comment »
January 29th, 2010
The finalists in the annual SEMMY awards are up on the site, and there’s a great collection of insightful reading that has made it to the finals. Voting closes at the end of today, so if you haven’t yet taken…
Tags: SEMMYArticles
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January 27th, 2010
Split testing, also known as A/B testing, is commonplace for most pay-per-click (PPC) advertisers. The idea of testing two different ad copies or landing pages is nothing new, but I bet there are many advertisers that could dive a little…
Tags: PPC, Split TestingArticles
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January 22nd, 2010
If you’re cash-strapped or simply looking for a way to make a few extra dollars from your online marketing efforts, you may be tempted to try affiliate marketing this year. The good news is that your existing social media outlets…
Tags: Affiliate Marketing, BloggingArticles, Uncategorized
5 Comments »
January 18th, 2010
There is some debate in the SEO community regarding social media and the impact it has on the search engine results pages (SERPs). With social media coming in many forms — Twitter, Facebook, MySpace, Digg, Newsvine, Delicious, etc. — you…
Tags: Social Media, social media optimizationArticles, Uncategorized
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January 15th, 2010
There’s nothing “semi” about the quality of the reading to be found amongst the nominees for the annual SEMMY awards. The nominee listing just went up a couple of days ago, and will be cut down to finalists and then…
Tags: Awards, SEMMYArticles, Uncategorized
1 Comment »
January 14th, 2010
One thing to remember when traveling on the annual Internet Marketers Cruise – this year through various Caribbean ports – is to bring lots of business cards. I just got through the first couple of days on the cruise, and…
Tags: Affiliate MarketingArticles, Uncategorized
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January 13th, 2010
Keyword selection is the be-all and end-all of search engine marketing success. Get it right and you have a good chance of capturing more traffic by being seen for the most appropriate phrases. Get it wrong and no matter how…
Tags: Keyword Tools, Keywords, Keywork ResearchArticles, Uncategorized
2 Comments »
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