This session focused on common issues that prevent web pages from appearing correctly or at all in the search results. Chris Smith from Netconcepts said that 90% of SEO issues involve basic issues, so start with the simple stuff first and go from there. I walked away with a list of diagnostic steps, tools, and [...]
International SEO from SMX Seattle
There are two main options to decide upon when creating a site for international presence and audience. Then once you’ve decided which method you’ll use, then it’s time to optimize on-site and off-site. This panel did an excellent job covering the basics and then some, all along providing one of the most entertaining and interesting [...]
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Search Marketing and Surviving a Recession from SMX Advanced Seattle
I think Jeff Rohrs from ExactTarget said it best when he ended the session by saying, “We as marketers should be used to a recession since we face one every fourth quarter.” So US recession or not, this session was great fodder to use when defending or renegotiating search engine marketing and even general [...]
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Conversion Optimization from SMX Advanced Seattle
The most important think you need to know from this session is that Google’s Website Optimizer team is launching a contest (ends June 17th) called “Google Website Workout” where they’ll pick four businesses to improve their website’s ROI. They promise to give you their team of experts that will help you determine the page layout, [...]
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