I wrote up my summary on this morning’s first session, Blow Your Mind Link Building Techniques, and then I felt that I should revise a bit once I heard Matt Cutts refute (yet again) many of the techniques that were…
SES Update: Trends in Mobile Search
Cindy Krum with Blue Moon Works opened up the final session of SES New York with an overwhelming chart comparing adoption of the Web in comparison to mobile adoption. In terms of why we should care about mobile Web listings,…
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SES Update: Beyond Linkbait: Getting Authoritative Online Mentions
The terribly loud and somewhat annoying Sage Lewis hosted the session on authoritative links. Sally Falkow with Expansion Plus opened the session with a quote from Matt Cutts “Thematic incoming links from ‘Authority Sites’ carry more weight than on-the-page optimization.”…
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SES Update: Usability & SEO: 2 Wins For The Price of 1
Matthew Bailey with SiteLogic opened up the session on the intersection between usability and SEO. He reminded us that usability and SEO are two sides of the same coin: driving traffic to the site and getting them to do what…
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