May 22nd, 2009
Juiceless links. Although all links are equal in the eyes of the user, some are more equal than others when it comes to SEO. By now it’s well understood that .edu, .gov and other authority sites are valuable sources of link…
Tags: Branding, Editor's Picks, Keyword Research, Link Building, SEM, SEOArticles
No Comments »
May 15th, 2009
Google Content Network. Many marketers have been burned advertising on the Content Network but as our contributors have repeatedly stated in the magazine, there are ways to make sure your Content Network campaigns perform. There is little doubt that it is…
Tags: Blogging, Content Network, Conversion, Editor's Picks, SEM, SEO, Social MediaArticles
1 Comment »
May 1st, 2009
Social media marketing tips. Lee Odden has a nice list of 25 different social media marketing tips. Advice, coming from the top names in the social media marketing industry, addresses important questions of engagement, measurement and the required corporate structure changes…
Tags: Conversion, Editor's Picks, Email Marketing, Forms, Link Building, Quizzes, Social Media, UsabilityArticles
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April 24th, 2009
Promoting content on Twitter. With the popularity of Twitter growing by the hour, it is important to start considering some of the ways to push your content on Twitter. Just like “digg it” and “stumble it” buttons made it easier for…
Tags: Backlinks, Editor's Picks, Link Building, Local Search, Local SEO, paid search, Pay-Per-Click, PPC, Social Media, TwitterArticles
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April 17th, 2009
Social media success. Lee Odden has a nice article on the steps to social media success. At the end of the day, marketing is marketing no matter the medium.
Tags: Content, copywriting, Editor's Picks, PPC, Social MediaArticles
No Comments »
April 10th, 2009
Marketing on Wikipedia. Search marketers tend to have a love-hate relationship with Wikipedia. Some complain about the lack of transparency in what gets approved and what doesn’t, while others resort to outright spamming.
Tags: Backlinks, Branding, Editor's Picks, Link Building, paid search, WikipediaArticles
2 Comments »
April 3rd, 2009
User-generated content and search marketing. You’ve probably seen a number of sources talking about integrating user-generated content (UGC) into your websites for SEO or SMO purposes. There is another side to this story since UGC sites can also serve as great…
Tags: Blogging, Editor's Picks, paid search, UGC, User Generated Content, WikipediaArticles
1 Comment »
March 27th, 2009
Hopefully, many of you are still digesting the ton of information presented at this year’s SES New York. If you were not able to attend, here are some snippets of search marketing wisdom published this week.
Leveraging user generated content in…
Tags: AdWords, Editor's Picks, PPC, SEM, SEO, UGC, Unique Selling Proposition, User Generated ContentArticles
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March 23rd, 2009
With the social media news and advice all over the blogosphere these days, I’ve decided to focus on search engine optimization for this week’s Editor’s Picks. Despite a huge buzz Twitter and Facebook are generating among marketers, I’m yet to…
Tags: Editor's Picks, Link Building, PR, Quizzes, SEOArticles
No Comments »
March 13th, 2009
Optimizing your blog. Getting your site properly crawled and indexed is no easy task and although platforms like WordPress are easier to work with, they are not without problems. So how do you optimize your blog pages below the index, especially…
Tags: Blogging, Editor's Picks, Keyword Research, PPC, SEO, Social MediaArticles
2 Comments »
March 6th, 2009
Personal brand development. Search marketing industry has a lot of strong personalities that were able to make a name for themselves over the years.
Tags: Branding, Editor's Picks, SEO, SEO Personalities, Social MediaArticles
No Comments »
February 27th, 2009
Local SEO. Search Engine Journal has some useful advice on search engine optimization for local.
Tags: Editor's Picks, Local SEO, online video, SEO, Social MediaArticles
1 Comment »
February 20th, 2009
Promoting content with social media. This week there has been a number of great posts on writing quality content for social media. Darren Rowse has a nice article on writing for Twitter. The article discusses some key elements your tweet should…
Tags: Content, Editor's Picks, Link Building, SEO, Social Media, TwitterArticles
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February 13th, 2009
Below are some of the search marketing resources you might have missed this week. I’ve tried to avoid the most popular sites since it’s likely you’ve already seen much of what was posted there this week. Enjoy.
Online reputation management. Although many…
Tags: Duplicate Content, Editor's Picks, Microsites, Reputation Management, UsabilityArticles
No Comments »
February 6th, 2009
Here are some of this week’s posts that you might find interesting.
Blogging. Way too often we just follow the mantra that a blog is essential to any business trying to make it online. Although true in most cases, this does not…
Tags: Blogging, Conversion, Editor's Picks, Offline, Social Media, Twitter, UsabilityArticles
3 Comments »
January 16th, 2009
Hope you all had a productive week. Here are some resources from this week you might have missed.
Challenges of social media marketing. Not every piece of content or a widget designed to grab attention and links on the social media sites…
Tags: AdWords, Book Reviews, Content, copywriting, Editor's Picks, Link Building, Mobile Search, SEO, Social Media, Social Media MarketingArticles
1 Comment »
January 9th, 2009
As the editor of a search engine marketing magazine, I have to do a lot of reading. The industry might not be moving at the speed of light, as many claim, but it is evolving rather quickly and as a…
Tags: AdWords, Content Management, Editor's Picks, Link Building, Pay-Per-Click, PPC, SEO, Social Media Marketing, Twitter, User Generated ContentArticles
3 Comments »
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