In November of 2008, Google released their Search Engine Optimization Starter Guide stressing the importance of updating content, saying it “will influence your website more than any other factors.” More than any other factors? That’s quite a bold statement, but coming from Google, it’s safe to assume it’s true that frequent updating of content should be a top priority for all sites. While there are many ways to add fresh content, syndicated content (such as RSS feeds) is the simplest and most effective way. It is free, ensures regular updates and spidering, and increases your site’s keyword count, not to mention the higher ranking that search engines give to sites with RSS feeds.
While everyone seems to have an RSS feed, the proportion of sites maximizing their feed’s potential is minimal. Many appear unaware that feeds can be optimized just like any other page on a site. Syndicated content is written in XML, which is very similar to HTML, and can be optimized similarly. The following are some helpful tips and strategies to implement for increased exposure, visibility, and readership of your RSS feeds.