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Finding And Working With Sponsors For Your Blog

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If you’re ready to make money from your blog and would like to do more than sign up for Google Adsense, then it could be time to look for sponsors. A sponsor will pay you directly for displaying their ad on your blog, freeing you from dependence on AdSense and other ad networks for revenue. Unlike affiliate advertising that requires readers to click on an ad or make a purchase, sponsors pay for just the display of an ad.

Whether your blog has been up and running from several years or you’re just starting out, you can benefit from these tips on finding and working with blog sponsors:

1. Understand your audience.

If your blog doesn’t have a consistent vision and voice, it could be because you haven’t defined your target audience. Spend some time determining who your audience is/should be, then focus your content so it appeals to that demographic. This will pay off later when you start your sponsor search.

2. Prepare to sell your sponsors on your blog.

Before you contact potential sponsors, gather data related to your blog traffic and search engine ranking. Sponsors will also want to know about your reader demographics.

3. Don’t aim your sights too high.

You could be setting yourself up for rejection if you target large national companies as sponsors. Unless you have a significant number of readers, begin your sponsorship search with smaller companies and websites.

4. Look for sponsors in your niche.

Visit other blogs and websites in your niche to get ideas for potential sponsors. See who sponsors their Google AdSense ads. Brainstorm about businesses and organizations that could benefit from advertising on your blog.

5. Add an “Advertise” page to your blog.

Create a compelling case for sponsors with an informational page that describes your blog readership and details about advertising rates. Include a contact form that lets potential sponsors get in touch with you directly. Encourage sponsors to act immediately by providing a “Buy Now” button that links to PayPal or some other type of digital shopping cart.

6. Contact sponsors, and sell them on your blog.

Don’t just sit back and wait for sponsors to come to you – contact sponsors directly via email. Take some time to craft your request, providing statistics about your audience size and demographics as well as details about features that make your blog stand out from the crowd.

Besides making money from sponsors who run ads, you can earn revenue by posting sponsored reviews. Honest reviews about a sponsor’s products and services can help generate buzz and increase you sponsor’s search engine ranking. You can find opportunities for sponsored reviews on websites like PayPerPost, ReviewMe and SocialSpark. Maintain your integrity as a blogger by letting your readers know when you’ve been paid for a review.

Once you’ve signed up a sponsor, ensure that they’ll keep advertising with you by taking steps to help drive traffic to their websites. Thank your sponsors on a regular basis. If you’re familiar with your sponsors’ products or services, mention them in blog posts. Do everything you can to ensure that you deliver value to your sponsors without compromising the value that you deliver to your readers.

Image: Sponsorship by Shutterstock

About the Author

Melissa Woodson is community manager for Washington University in St. Louis @WashULaw, an online LLM degree in US Law. In her spare time, she enjoys running, cooking, and making half-baked attempts at training her dog.

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2 Comments

  1. It is also very helpful to create a media pack for your advertisers and include it on your Advertise page. A rate card is also helpful.

  2. Wonders if there should some level of tracking surfers to customers tools. Like how effective where the hits to the sponsner eg everyone signed up to the competetion.