Synopsis — Different-sized businesses face different challenges when marketing their products and services online. But one common goal is to use the best and the most innovative of search engine optimization tactics to ensure their website ranks as high as possible in search engine rankings. To do so, small, medium, and large businesses need to ensure they exploit the characteristics associated with their size and complexity to their best advantage.
Chris Boggs, in his article “Fitting SEO Into The Company Puzzle,” explores the options available to companies looking to make the most of their individual strengths and minimize their weaknesses online. Likening the struggle to differences between conventional warfare (similar to large corporations) and guerrilla warfare (similar to small companies), Boggs maintains that the common thread is the need to centralize the control process for SEO-related decisions as much as possible. He looks at three basic business size models:
1. The Small Business – does one size fit all?
2. Mid-sized and Growing – baking SEO into the process
3. Large Organizations – SEO still struggling for recognition?
With education and communication – as well as a definite power base – as essential constituent parts, making SEO part of the standard operating procedure of any sized business is not only possible, but essential for competition in today’s marketplace.
The complete article follows …