Here are five of the most interesting and informative news items and posts from this week:
1. New matching behavior for phrase and exact match keywords — Google’s announcement on the Inside AdWords blog that in May “phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations” is creating a lot of controversy among AdWords advertisers wondering how an “exact” match can show misspellings and its effects on existing and future campaigns.
2. This Old Website: What Bob Vila Can Teach You About SEO — Rick DeJarnette at Search Engine Land pens an amusing comparison between updating an old website and renovating an old house.
3. Understanding How Your Marketing Analytics Gives Credit for Conversions — Meghan Keaney Anderson used HubSpot’s own customer analytics for one month to illustrate the theory of attribution and how it plays out in a real-life scenario.
4. Facebook Ad Images: Tips For Killer Creative — Merry Morud from AimClear blogs at Search Engine Watch about ideas for putting the best possible image on Facebook ads in an excellent piece that summarizes techniques and tools that non-graphic-designer types can use to get the most out of their visuals.
5. CEO Scott Thompson To Cut 50 Properties: “Yahoo Has Been Doing Way Too Much” – Techcrunch reports on Yahoo CEO Scott Thompson’s comments during the earnings call this week regarding plans to close 50 properties, which follows on the heels of announced layoffs.