Here are five of this week’s most interesting and informative news items and articles:
1. Bot Traffic Continued Unabated in Q1; Mobile Bots Could Waste $1B in Ad Dollars — MarketingCharts discusses the continued (and increasing) problem of bots in the mobile sector. In Q1 2013, 29% of all web traffic was considered to be bot-related and 43% deemed “suspicious” while mobile figures for Q1 show 29% “suspicious” and 14% confirmed bots.
2. Google: That Mozilla Penalty Only Impacted One Page Out Of 22 Million — a little panic this week over a Google slap to Mozilla, and although it turned out to be of minimal impact, the reminder about user-generated content is still good to note.
3. 50 Tried and True Social Insights from Real Marketers — Marketo has the results of an informal survey they carried out that resulted in 50 tips for social media success. Free download.
4. Rel=Confused? Answers to Your Rel=Canonical Questions – If you’re like most of us, you have some residual confusion about rel=canonical. But Dr. Pete at SEOmoz clears all that up in this easy-to-understand post featuring commonly asked questions.
5. The Importance of Quality Score in 2013 — With so much focus on content marketing and mobile, the role of Quality Score is on the back burner, but Larry Kim at Search Engine Journal thinks it’s more important than ever.
Have a great weekend!
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