Five For Friday — April 23-27, 2012

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A busy week, with lots of great content posted to help you in your online marketing efforts. Here are five of the most newsworthy and/or useful items:

1.  Google Webmaster blog has two excellent educational items this week, so I’ve given them their own #1 placement — the items include a handy rundown of the steps to take when moving your site from one URL to another, complete with links to more detailed instructions for each part of each step; a post explaining the process Google goes through for indexing images, along with tips to ensuring that your images get indexed correctly.

2.  Google news — On Tuesday, Google announced another imminent change to their algorithms to attempt to counter webspam. Not a lot of detail is provided about what specific types of bad stuff will be targeted, aside from the usual suspects, but the examples shown indicate the algorithms are getting much more sophisticated at identifying intent and meaning of verbiage. Interesting that they title this as “Another step to reward high-quality sites” when the emphasis is on punishing! Apparently, they have recently christened this the Penquin update. Danny Sullivan has a highly recommended roundup of tips for this and other recent algo changes on Search Engine Land.

3.  Ask the experts: How will rel=author affect SEO? — Over at Econsultancy, a number of industry experts answer questions about the impact and future of rel=author.

4.  Facebook, Google Must Adapt as Users Embrace ‘Unsocial’ Networks — Ben Kunz at BloombergBusinessweek has an interesting discussion about his perceived shift from social networks like Facebook to “unsocial” ones like Pinterest.

5.  Negative SEO: Myths, Realities, and Precautions – Whiteboard Friday — Rand Fishkin at SEOmoz covers the scary topic of negative SEO with some real-life examples in this week’s Whiteboard Friday (complete with transcript).

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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