A busy week as search marketers assess the fallout from Google’s Penquin update — yes, another animal has joined the zoo!
Here are five of the most newsworthy and noteworthy posts from the week that will help you understand what’s important to know this week in online marketing.
1. Penquins, Pandas, and Panic at the Zoo — Dr. Pete at SEOmoz provides an exceptional outline of the last two big Google updates code-named Panda and Penquin. He includes ways to tell if you’ve been affected and a number of strategies for dealing with the damage and initiating recovery. Even more important, he tells you what NOT to do. Perhaps the best bit of advice in the article is how to decide if you’ve been affected by Penquin — “If you saw major traffic losses between Thursday, April 24th and Friday, April 25th, odds are good that Penguin is at least part of the problem.”
2. Google’s Love Affair With Wikipedia Far More Serious Than Bing’s — if you’ve wondered how Google and Bing compare in terms of how often Wikipedia results show up high in their SERPs, this study by Conductor will tell you. There’s also a link to an earlier post detailing Google-only material.
3. Flickr, Behance, Vimeo and YouTube Add New Pinterest Attribution Tool — Liz Gannes at AllThingsD illustrates the new attribution method introduced by Pinterest this week which will help copyright concerns over material pinned that originates from these four properties.
4. Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree – Kara Swisher (another AllThingsD item) provides details of the controversy over new Yahoo CEO’s academic credentials.
5. Bing Gets A New Look – the Bing blog announces a new look to Bing that is quite reminiscent of a slightly older Google. But will it encourage more searchers to switch?