Five For Friday — August 19-23, 2013

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Here is this week’s round up of the five most interesting and informative industry articles:

1.  4 Google Changes That Could Impact Your Holiday ROI- Search Engine Watch describes four changes from Google that every marketer should know about when developing their holiday campaign strategies. 

2.  Why You Shouldn’t Optimize for Quality Score- Unbounce gives insight into what metrics a marketer should really concentrate on more than Google Quality Score — ROI and profit — as well as some suggestions for improving profit.

3.  Google Provides FAQ About Authorship, From Blocking To No Mascots- Search Engine Land speaks to Google’s FAQ on Authorship and discusses what their answers really mean to the average marketer.

4.  50+ More Things Every Link builder Should Know-  Julie Joyce updates her original link building advice from a year ago, taking into account the enormous changes that have taken place in link building dos and don’ts over that time.

5.  8 Steps To Create A User Friendly Website- Position 2 runs through some best practices for optimizing your website, concentrating on being user-friendly.

Enjoy the weekend!

Image: Friday Handed To You — Original Billboard Image from Shutterstock

About the Author

I have been categorized as a “Type-A person masked by a free spirit.” I was born and raised in Cincinnati, and I am a proud alumna of the University of Cincinnati. I have a love for travel and exploration, but I also have an affinity for routine and crave organization. Being extremely detail-oriented is what makes editorial work so enjoyable for me. This rapidly growing and ever-changing industry is something that I am excited to be part of each day.

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