Here are five (plus a bonus!) of this week’s most interesting and informative articles:
1. View manual webspam actions in Webmaster Tools — Yesterday, Google announced a way to easily see details of manual spam actions taken against your site. Their blog post gives the details on where to find this information (at Webmaster Tools, just click on the “Manual Actions” link under “Search Traffic.”
2. Can Users Really Tell AdWords Ads from Organic Results?– State of Search delves into the amount of ads that show up on Google searches and if users can tell search results from ads.
3. Is Google Authorship Affecting Rankings Today?– Search Engine Land explores the issue of whether or not the implementation of rel=author and other Google+ changes are really affecting rankings of sites that have implemented them.
4. Google Panda, Penguin & Phantom: 3 Recovery Examples — Search Engine Watch goes through three cases where sites recovered from one or a combination of Panda, Penguin and Phantom. One discovered that Panda will reward for fixing technical issues with a site even if the content is “thin.” A second site took hard hits in traffic from Penguin, as well as Panda, but was able to recover after removing unnatural links (even though the site was still being impacted by Penguin). The third case was a site that faced content and unnatural link problems and was hit by Phantom and Penguin, and is on the way to recovery due to resolving issues quickly.
5. LinkedIn Sponsored Feed Updates Finally! Look Organic, Actually Paid — aimClear comments on the welcome arrival of LinkedIn’s Sponsored Updates. Commenting on LinkedIn finally getting in the game with Facebook, Twitter and other platforms that provide similar ad options, the author points out some great aspects to the types of suited content, targeting capabilities, and ability to reach mobile users.
BONUS: 101 Google Answer Boxes: A Journey into the Knowledge Graph — The Moz exhibits changes in Google’s algorithms and the plethora of knowledge question options that show up on search queries. A long read, but a great exhibition of how varied the Knowledge Graph can be.
Have a great weekend!
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