Five For Friday, August 6-10, 2012

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Here are five of this week’s most interesting and important news items:

1.  Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App Stores — TechCrunch reports on this new development in ad opportunities at Facebook that’s currently in a small private beta.

2.  Is Your Linkbuilding Working? How to Easily Check Using Webmaster Tools and a Pivot Chart — over at SEOmoz, this fantastic how-to clearly sets out how to check on your link building’s effectiveness, even going so far as to explain how to turn the data into a pivot chart (and not once did my eyes glaze over and the room go dark!).

3.  FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously” — Marketing Land has an analysis of the FTC fine to Google re: privacy and the lack of a liability factor in the ruling.

4.  How Google Finds Unnatural Links to Your Website — Search Engine Journal has a step-by-step on finding unnatural links to find out if you are in a bad link neighborhood.

5. How I Recovered from the Google Panda Slap — a reader of SEORankings shares his story of specific things he did to recover from Panda.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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