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Five For Friday – December 10-14, 2012

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Here are five of this week’s most interesting and informative articles and news items:

1.  Resurrection After a Google Manual Review — Search Engine Journal has a nice piece on how to react if you receive a notice from Google that they have detected something amiss via a manual review. Bonus video of Matt Cutts explaining how to submit a reconsideration request is here.

2.  Forget Rankings: Here Are 6 SEO Metrics That Matter — Search Engine Watch’s Eric Siu has a reminder about what is most important to track for SEO, and it isn’t your rank!

3.  Your Link Building Blueprint for 2013 – Search Engine People pulls together 16 posts from different sources to give you a concrete approach to how to tackle link building in the coming year.

4.  UPDATE: Yahoo Intros Cost-Per-Lead Ad Unit Within Organic Search Results Column — Search Engine Land has details on the new ad placement available for Yahoo.

5.  The Problem With Marketing Best Practices — WordStream has a good reminder of how you must be sure to keep your own circumstances in mind when considering advice about best practices.

Image: TGIF by Shutterstock

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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