Here are five of this week’s most interesting and informative posts regarding online marketing.
1. 27 Ways to Get De-Indexed by Google — if you’re looking for a succinct summary of the types of behavior that could lead to being removed totally by Google, Search Engine Journal has it in this article. A nice reminder piece for old-timers and a good intro for newbies.
2. Do People Really Click on the Links in Your Blog Posts? — HubSpot reveals insights of how the location of links within blog posts affects the number of clicks you are likely to get, using data from their own posts and split-tests carried out. Hint: the early bird gets the worm.
3. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss – There’s still a month until the end of the year, but we’re already beginning to see the “best of 2012″ type posts. Search Engine Watch has a good one on the changes at Google AdWords thought 2012. If you use AdWords, this article provides a perfect roundup of the changes introduced during the year that you should be aware of.
4. Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Editionl — Wondering how the early figures are looking for this holiday season’s retail? Kenshoo has just released some. You’ll need to download the report, but it’s worth doing so if you want some actual data to plan the rest of your campaigns around.
5. 12 PPC Lessons Learned Over 12 Years – Little is more useful than the voice of experience, and this is true online as well as offline. PPCHero offers a dozen lessons about PPC that has come from a dozen years spent handling PPC campaigns for a variety of clients. This is a list that you should find yourself going back to from time to time to ensure you’ve not lost site of some key underlying constants of pay per click.
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