Five For Friday — February 18-22, 2013

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Here are five of this week’s most interesting and important news items and articles:

1.  9 Tips for Greater Social Media Security — In the light of this week’s hacks of Twitter accounts of big brands, Ignite Media has a reminder post on ways to ensure your social media accounts are as secure as possible.

2.  New Google AdWords Offer Extensions Integrate Discount Offers with Search — Offer Extensions are set to be available to all (previously was in private beta) by the end of this month and WordStream has a nice how-to so that you can get going right out of the starting gate.

3.  Promoted Tweets: Is a Picture Worth 350% More Clicks? — Search Engine Watch explores a case where adding a photo to Twitter resulted in a huge jump in clicks.

4.  Google Analytics Change History – More Context To Administrators — Marketing Land gives details on the just-announced addition to Google Analytics of a “change” history option so administrators can more easily track who/what changes have been made.

5. Why One Investor Believes Pinterest Is Worth $2.5 Billion — With an announcement this week of a $200 million round of funding for Pinterest, CNET explores the question of why the valuation is so high.

6.  Bonus Item — Rob Garner, VP of iCrossing, is interviewed on BruceClay about his recent book “Search and Social: The Definitive Guide to Real-Time Content Marketing” and his thoughts on the relationship between search and social media. Rob was featured in our Spring 2012 issue.

About the Author

Frances Krug has worked in market research since graduating from UCLA with an MA and CPhil in Latin American history. As an editor and online content provider for the last 7 years, she currently is Associate Editor at iNET Interactive, where she also directs Search Marketing Standard's email marketing program.

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