Here are five of this week’s most interesting and important news items and articles:
1. 9 Tips for Greater Social Media Security — In the light of this week’s hacks of Twitter accounts of big brands, Ignite Media has a reminder post on ways to ensure your social media accounts are as secure as possible.
2. New Google AdWords Offer Extensions Integrate Discount Offers with Search — Offer Extensions are set to be available to all (previously was in private beta) by the end of this month and WordStream has a nice how-to so that you can get going right out of the starting gate.
3. Promoted Tweets: Is a Picture Worth 350% More Clicks? — Search Engine Watch explores a case where adding a photo to Twitter resulted in a huge jump in clicks.
4. Google Analytics Change History – More Context To Administrators — Marketing Land gives details on the just-announced addition to Google Analytics of a “change” history option so administrators can more easily track who/what changes have been made.
5. Why One Investor Believes Pinterest Is Worth $2.5 Billion — With an announcement this week of a $200 million round of funding for Pinterest, CNET explores the question of why the valuation is so high.
6. Bonus Item — Rob Garner, VP of iCrossing, is interviewed on BruceClay about his recent book “Search and Social: The Definitive Guide to Real-Time Content Marketing” and his thoughts on the relationship between search and social media. Rob was featured in our Spring 2012 issue.